Head of Brand & Retail Expansion

Optimal, on behalf of its clients, Bleecker & Love, a Greek lifestyle brand, is seeking a Head of Brand & Retail Expansion.

We are looking for someone who wants real ownership: the person who takes Bleecker & Love from a beloved local brand into new retail partnerships, new cities, and new audiences.

The Head of Brand & Retail Expansion will own marketing and growth for Bleecker & Love end-to-end: creating and running marketing campaigns, designing brand activations, and building new retail and co-branding partnerships. This is a hands-on, high-ownership role for someone who wants to build the next chapter of a growing, handmade Greek brand.

Key Responsibilities

Marketing & Campaigns:

•      Plan, create, and execute marketing campaigns across digital, social, and offline channels

•      Develop the content and communication calendar in line with brand identity and seasonal collections

•      Track campaign performance and adjust strategy based on results

Brand Activations:

•      Conceive and plan activations that build visibility and community around the brand

•      Coordinate execution with internal team and external suppliers/vendors

Retail Partnerships &