Senior Demand Generation Manager
SeniorOn-site (Mountain View)Salary undisclosed
Required Skills
Next.js
Job Description
The Opportunity
We're looking for a Senior Demand Generation Manager to manage strategic marketing campaigns and channels at Otter. You'll run multi-channel campaigns from brief to results, manage various website optimization programs, and own paid social - with the expectation that everything you touch is tied to pipeline, not impressions. This role is for someone who thinks strategically about marketing campaign design and channel management. You'll work closely with Go-to-Market, Sales, Product, and Design Stakeholders to build programs that resonate with enterprise buyers.
Your Impact
- Own multi-channel campaign execution. Take campaign briefs from ICP, message, and goal through full execution across paid, earned, and owned channels, coordinating with any partner channels as needed. Every campaign has a defined audience, a specific message, and a measurable outcome before anything launches.
- Manage our webinar motion. Build and run Otter's webinar motion end-to-end — from topic selection and speaker coordination through promotion, execution, and post-event follow-up. Every webinar should have a defined ICP, a specific message, and a post-event play that converts registrants into pipeline.
- Run influencer and partner programs. Work w
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