Sales and Marketing Director

Overview

The Sales & Marketing Director is responsible for sales and marketing performance of their Otterbein SeniorLife Location. This role is responsible for driving occupancy growth, revenue performance, referral development, customer engagement, and brand alignment across Independent Living, Assisted Living and Skilled Nursing/Post-Acute service lines.  The Marketing Director must possess the ability to effectively articulate the Otterbein Value Proposition, develop & execute a high-quality, multi-faceted Marketing Plan.  Independent & Assisted Living Sales Responsibility are included in this role with management of the CRM, making outbound calls to provoke interest and yield on location appointments, conduct appointments and tours, ultimately moving prospects through the funnel to the sale.  This role provides leadership and strategic oversight of all marketing initiatives, CRM and analytics review, market analysis, referral development, digital marketing alignment, occupancy recovery planning and execution & on-site leadership role responsibilities.

Key Responsibilities - Marketing Strategy & Business Development

• Develop, maintain and execute a detailed Marketing and Sales Plan, inclusive of Digital Marketing & Social Media components