Assistant/Manager, International Business (F&B Franchise)

Franchise & Market Development

• Lead and coordinate new overseas market setups, including business incorporation, trademark and office setup/store build-outs.
• Oversee the full project lifecycle: construction, procurement, pre-opening training, operational handover, and post-opening support.
• Support the review and execution of market-specific legal requirements in collaboration with internal legal teams or external counsel.
• Develop and maintain franchise manuals, including operational and food service SOPs, ensuring consistency and quality across markets.
  

Partner Relationship Management

• Act as the primary liaison between overseas partners and internal teams (Operations, Culinary, Marketing, Supply Chain, etc.).
• Build strong, collaborative relationships with franchise/JV partners through clear communication and consistent support.
• Address partner queries and provide ongoing support to help achieve operational excellence and commercial results.

• Organise and oversee training programs for partner staff across all levels — pre-opening, opening, and ongoing.
  

Project Management & Execution

• Manage project timelines and track cross-functional deliverables across multiple concurrent market launches.

• Coordinate effectively with key departments (Design, Construction, Procurement, etc.) to mee