Growth Lead

About Packt 

Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.  
For more details, visit www.packtpub.com. 

Role Overview 

As Growth Lead for the Cybersecurity portfolio, your primary objective will be driving customer growth and revenue across our cybersecurity products through a combination of B2C growth marketing, lifecycle marketing, conversion optimisation, community engagement, and strategic partnerships. 
Reporting directly to the Cybersecurity Portfolio Manager, you will own initiatives that grow awareness, acquisition, conversion, and retention while also strengthening our presence within the cybersecurity ecosystem through communities, influencers, enterprise partners, and industry experts. 

What You’ll Do: 

B2C Growth & Customer Acquisition 
Responsibilities: 
Develop and execute