Head Landing Pages for DTC Brand (US Based/Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We’re looking for a data-driven Landing Page & Funnel Optimization Manager to own and scale our landing page ecosystem for a fast-growing DTC supplement brand. This role is focused on performance, testing, and continuous optimization across Meta and new native advertising channels. You’ll work closely with media buyers, copywriters, and the ad team to drive conversions and unlock new growth opportunities.

Key Responsibilities

• Manage and optimize the existing landing page system for Meta traffic
• Develop and launch new landing page systems for native advertising channels
• Collaborate with copywriters to create high-converting landing page content
• Run the Gladiator LP competition system end-to-end, including:
• Managing competition cycles
• Evaluating winners based on performance metrics
• Extracting learnings and insights
• Implementing system improvements
• Act as the single point of contact between landing page production, media buying, and ad teams
• Continuously analyze performance data and implement CRO improvements
• Test new funnel