Media Buyer for a US-based Insurance Company - (US-based/Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

About the Role

Our client is a performance-driven company specializing in insurance lead generation. They run high-volume paid media campaigns to generate inbound leads and calls, which they then sell to insurance carriers and brokers. Speed, efficiency, and a low cost per lead are everything here.

What You'll Do

• Build, launch, and manage paid media campaigns focused on generating inbound insurance leads and calls
• Monitor campaign performance throughout the day, tracking spend pacing and inbound volume against benchmarks
• Flag and kill underperforming campaigns based on defined CPL thresholds, and over time make those calls autonomously
• Identify performance patterns across campaigns and relay insights back to the creative team
• Collaborate with the Creative Strategist and video production team to inform ad angles and script development
• Research competitor ads, document what they're running, and clip assets for internal reference
• Maintain pacing discipline: if CPL benchmarks aren't met by designated checkpoints, campaigns are cut

Requirements