Video Ads Copy Creative Strategist for a US D2C Brand (Remote)
About Paired
Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
Our client
We’re working with a growing DTC brand in the running and fitness space, selling an energy gel made with honey and electrolytes directly to consumers online.
They’re looking for a strong performance-focused copywriter who can turn winning ad insights into high-volume, engaging video scripts for Meta.
The Role
You’ll be responsible for writing scripts for Facebook and Instagram video ads, studying what’s performing each week, understanding why it works, and turning those insights into new creative concepts.
Most scripts will be longer 60–90 second founder-style ads, where one person talks directly to the viewer about the product, the problem it solves, and why it matters.
You’ll also write:
- Short-form scripts for creators filming on their phones
- Scripts designed for AI-generated video
- New variations based on winning ads, hooks, angles, and messaging
- Simple visual directions for each script shared
