Brand Manager - Consumer Growth

Grade: L3
Location: Islamabad
Company: JazzWorld

JazzWorld is Pakistan's leading digital operator, and the next phase of that story is being written now: a nationwide 5G rollout, AI-first approach, and a growing portfolio of prepaid and postpaid offerings. We're looking for a Brand Manager who can turn this scale of transformation into brand strategy and communication that a Pakistani actually understands, trusts and wants to be part of.

What you'll own:

This role sits at the intersection of segments, technology and consumer experience. You'll be responsible for building the brand narrative as Jazz enters the next generation of connectivity and for shaping a coherent brand architecture across our various ventures so each new business feels distinctly itself while still unmistakably JazzWorld.

You will work closely with wider marketing, segments, pricing tea,s, alongside brand and media partner agencies, to translate business strategy into brand strategy, and brand strategy into work that shows up correctly across every touchpoint, digital and traditional.

The role reports directly to the Head of Brands, with 2 people reporting directly into it and an extended team across agency partners.

What success looks like:

- Own end-to-end brand strategy and ATL campaign development (TVC, OOH, radio, press) for the core GSM business, briefing and managing creative/media agenc