Integrated Campaign Manager, Higher Education

Company Overview: At Panopto, we are the most customer-centric learning technology company in the world. As the leader in visual and audio-based learning, we empower organizations to share knowledge effortlessly in a capture and post-capture world. We don’t just build software; we obsess over our users’ goals to deliver solutions that truly matter. Our mission is simple: to attract the brightest talent, people like you, to Elevate the Craft and do the most impactful work of your career. To enhance our team we are seeking an experienced Integrated Campaign Manager, Higher Education to own our demand generation strategy and campaign execution for one of our key markets. Position Summary You'll translate market priorities — new-logo growth, renewal defense, LMS ecosystem positioning — into campaign narratives, then run the cross-functional work that brings them to market: messaging with Product Marketing, paid media with our agency partner, outbound sequencing with SDR, and reporting that ties activity to pipeline and win rate. Working alongside Product Marketing, Events, SDR, Marketing Operations, and our EMEA/APAC Campaign Manager, you'll set the plan and write the brief, then build the email program, brief the landing page, and pull the funnel numbers yourself. You’ll also have opportunities to contribute to other initiatives that directly advance our core values and help you elevate your craft.   How You’ll Contribute In this role, you will: Own annual and quarterly campai