Growth Marketing Manager

As Growth Marketing Manager, you will own how Paraform engages, retains, and grows users across both sides of our marketplace — companies hiring and recruiters fulfilling roles. You'll design and run the programs that turn signups into active customers, active customers into power users, and power users into advocates.

This is a high-impact, hands-on role. You'll partner closely with the VP of Marketing, Product, Sales, and Customer Success to build the lifecycle infrastructure that drives activation, retention, and expansion.

Success in this role means:

• New users activate faster and reach value sooner

• Existing customers do more on the platform — more roles posted, more candidates submitted, more referrals

• Lifecycle programs become a top pipeline source within 12 months

• The marketing team has a clear system for moving users through the funnel, with continuous improvement

What you'll own:

• Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion — for both companies and recruiters