About Passage

Passage helps international students navigate their journey abroad — from choosing a program and getting admitted to financing their studies and helping with their visa.

The role

You'll own Passage's marketing channels end to end — paid and organic, performance and brand. Meta and Google Ads are live across 15 countries today, organic search is instrumented, and TikTok, LinkedIn, and X are next. You'll decide where the money and effort go, keep the brand sharp on every surface, and answer for the numbers.

What makes this a marketing engineer role: at Passage, marketing runs on an AI-assisted platform built in-house — campaigns are launched, creative is built, audiences are sized, and performance is read in conversation with Claude, on top of real engineering (ads-API launch engines, MCP servers, policy guardrails). You'll operate through that platform and keep extending it. We're looking for the rare person who can both make the call to scale a channel and build the automation that scales it.

What you'll do

• Own the paid channels. Run Meta and Google Ads across 15 countries — budgets, audiences, creative rotation, scale/kill decisions — and take TikTok, LinkedIn, and X from zero to measured, live channels.