Founding Marketing Lead

Mission

Make The Path the most recognized and most trusted name in AI mental health, and turn that attention into rapidly growing weekly active users. You own the full attention surface: organic social, podcasts, press, events, celebrity and brand partnerships, and creator deals. When someone hears about AI therapy anywhere, it should be us they've heard of. When they look us up, they should see an unmistakable category leader with real clinical outcomes behind it. You start as a hands-on individual contributor and build the marketing function as we grow.

Outcomes

• Grow new users and Weekly Active Users: Drive step-change, sustained growth in signups, which you own directly, and WAU, which you share with product. Attention that doesn't convert into retained users doesn't count.

• Build our organic engine: Establish The Path's presence across TikTok, Instagram, X, and YouTube (and other channels if strategic) with high-volume, creative, constantly iterating content. Treat campaigns like mini TV shows. Crank out experiments, kill what misses, double down on what hits.

• Land earned media at scale: Orchestrate podcast appearances, press moments, events, and celebrity and partner amplification, including our co-founder Tony Robbins and his audience,