Facebook Ads Specialist - B2B Performance Marketing
MiddleRemoteSalary undisclosed
Required Skills
Apache Spark
Job Description
Facebook Ads Specialist – B2B Performance Marketing | Remote
Position Type: Full-Time, Remote
Location: Philippines, Pakistan, or Latin America
Working Hours: U.S. Client Business Hours / Required Time-Zone Overlap
About the Role
We’re hiring a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta.
You’ll manage approximately $4,000/day in ad spend, taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.
This role is ideal for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.
What You’ll Do
- Own end-to-end Facebook/Meta Ads strategy for B2B campaigns
- Manage and optimize approximately $4,000/day in ad spend
- Build and test custom, lookalike, and interest-based audiences
- Develop targeting strategies for B2B decision-makers
- Brief creative teams on new concepts, messaging, and testing opportunities
- Run structured A/B and multivariate tests
- Monitor daily budget pacing and reallocate spend based on performance
- Track CPL, CPA, MQL volume, and pipeline contribution
- Identify c
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