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Posted Yesterday•Remote

Facebook Ads Specialist - B2B Performance Marketing

MiddleRemoteSalary undisclosed
Required Skills
Apache Spark
Job Description

Facebook Ads Specialist – B2B Performance Marketing | Remote

Position Type: Full-Time, Remote
Location: Philippines, Pakistan, or Latin America
Working Hours: U.S. Client Business Hours / Required Time-Zone Overlap

About the Role

We’re hiring a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta.

You’ll manage approximately $4,000/day in ad spend, taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.

This role is ideal for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.

What You’ll Do

  • Own end-to-end Facebook/Meta Ads strategy for B2B campaigns
  • Manage and optimize approximately $4,000/day in ad spend
  • Build and test custom, lookalike, and interest-based audiences
  • Develop targeting strategies for B2B decision-makers
  • Brief creative teams on new concepts, messaging, and testing opportunities
  • Run structured A/B and multivariate tests
  • Monitor daily budget pacing and reallocate spend based on performance
  • Track CPL, CPA, MQL volume, and pipeline contribution
  • Identify c

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