Marketing Automation Specialist
Marketing Automation Specialist – HubSpot, Marketo, Pardot, Email Marketing & CRM | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (flexibility for launches and reporting cycles)
About the Role
At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, lead nurturing systems, and CRM processes.
This is a hands-on, execution-focused role for someone who understands how marketing automation translates into qualified leads, pipeline, and revenue.
You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo, owning everything from workflow creation and segmentation to lead scoring, campaign optimization, and reporting.
If you enjoy building scalable marketing systems, working with data, and continuously improving campaign performance, this role is a strong fit.
What You’ll Own
Marketing Automation & Workflows
- Build and optimize automated marketing workflows
- Create nurture sequences, drip campaigns, and triggered campaigns
- Design and implement lead scoring models
- Build lifecycle-based automation and follow-up sequences
- Test and troubleshoot workflow logic
- Monitor
