Performance Marketing Specialist
MiddleRemoteSalary undisclosed
Required Skills
Apache Spark
Job Description
Performance Marketing Specialist – Google Ads, Meta & LinkedIn
Full-Time | Remote | U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels.
This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS.
What You’ll Own
Paid Media & Campaign Execution
- Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Execute campaigns focused on lead generation, sales, and customer acquisition
- Develop and test audiences, targeting, messaging, offers, and creatives
- Manage campaign budgets, bidding strategies, and spend allocation
- Collaborate with creative and content teams on performance-driven assets
Optimization & Scaling
- Monitor campaign performance and optimize daily
- Run structured A/B tests across creatives, audiences, copy, and landing pages
- Improve CTR, CPC, CPL, CPA, conversion rat
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