Senior Creative Strategist - Paid Social (Meta Ads)
Senior Creative Strategist – Paid Social (Meta Ads) | Remote
Position Type: Full-Time, Remote
Working Hours: EST Hours
About the Role
At Pavago, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram.
This is not a traditional media buying role focused primarily on dashboards, bids, and campaign settings. Your biggest impact will come from developing winning ad concepts, compelling hooks, conversion-focused messaging, strong creative briefs, and stories that turn attention into revenue.
You’ll own the creative-performance cycle from idea → creative strategy → launch → testing → optimization → scale.
If you understand why an ad converts — and can consistently turn those insights into better creative — this role is built for you.
What You’ll Own
Creative Strategy – Primary Focus
- Develop original ad angles, hooks, messaging frameworks, and campaign narratives
- Generate new creative concepts based on audience pain points, desires, objections, and buying behavior
- Write detailed, conversion-focused creative briefs for designers, video editors, and UGC creators
- Develop UGC concepts, scripts, storytelling structures, and
