Marketing lead

Payflip is growing up. We're moving from one or two products to a full multi-product platform, built around one story: Payflip as the salary partner for employers and their people.

To get there, we need marketing to be a main source of growth again. That's why we're hiring a Marketing Lead. You'll own where every marketing euro goes, what it brings back, and how marketing contributes to revenue.

⭐️ What this role is (and isn't)

This is a hands-on role. You'll lead by doing, not by delegating and reviewing. You'll work alongside our existing specialists, not above them as a pure people manager. You'll set the strategy and make the calls. You'll also be close enough to the work to know whether those calls are paying off.

⭐️ What you'll do

• Own channel strategy and budget across the full mix: paid, organic and content, referral and partners.. You'll decide where to cut and where to double down, based on data rather than habit.

• Own the funnel as a revenue outcome. That means pipeline created, conversion quality, and marketing's share of closed-won.

• Own the handoff from marketing to sales toge