Campaign Management- Traffic Management- Growth

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.  About the Role: We are looking for a detail-oriented and proactive CLM Operations candidate to join the Paytm Campaign Lifecycle Management (CLM) team. In this role, you will be responsible for the end-to-end execution of off-deck and on-deck campaigns across multiple channels using CleverTap. You will collaborate closely with Category, Growth, and Traffic teams to ensure campaigns are set up accurately, approved on time, and monitored for performance. Key Responsibilities: 1. Campaign Execution & Management • Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle, Nodedupe, Event-based), Email, SMS, Chat, and WhatsApp channels. • Set up and manage CleverTap Journeys, including event-based triggers, audience segmentation, and multi-step flows. • Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native Display). 2. Data Fetching & Validation • Fetch and validate campaign base sizes using CleverTap's segment builder and cross- reference against push campaign base size checks. • Validate Banner IDs, deeplinks (via QR code generation), widget type