Growth Management - Merchant Lending (GM/DGM)

About Us:  Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology. About the role Operate at the intersection of product, analytics and growth for our merchant lending business. What you will do • Own the end-to-end lending funnel in the app: offer discovery, eligibility, application, KYC, e-sign/e-mandate, disbursal, repayment and repeat borrowing. • Dig into data to diagnose funnel leaks, cohort behaviour and segment-level differences, and turn findings into a prioritised growth roadmap. • Define the growth hypotheses, write BRDs and work with product/ engineering and design to ship features — smarter offer placement, pre-filled applications, faster KYC, one-tap top-ups, renewal nudges. • Design and analyse A/B tests rigorously: hypothesis, sample size, guardrail metrics, statistical significance, and incrementality. • Build and maintain the metrics framework and dashboards for merchant lending (north-star, input metrics, cohort views). • Work with Campaigns/CRM to make product surfaces and lifecycle communication work together. • Coordinate closely with the Product team on roadmap priorities, and with the Data Warehouse (DWH) / data engineering team to define events, data models an