Growth Management- User Growth I Exp- 10-12 Years

About Us:  Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Payztm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Role Overview We are looking for a Growth Manager to own the overall growth strategy and business outcomes for our merchant-user ecosystem. The role will drive the journey from new user → activation → engagement → retention → power user, translating merchant insights into propositions, campaigns, and scalable growth initiatives. Key Responsibilities - Own the overall user growth strategy, with accountability for active users, engagement, transactions, and incremental business outcomes. - Define and drive the end-to-end user lifecycle strategy across acquisition, activation, engagement, retention, and reactivation. - Translate merchant behaviour, customer insights, and data into compelling propositions, gratification constructs, campaigns, and growth interventions. - Lead integrated execution across CLM, Product, Marketing, Social, Influencer, Regional, and Finance teams. - Identify and prioritise growth opportunities across user cohorts, lifecycle stages, app journeys, campaigns, offers, and engagement levers. - Drive continuous experimentation and optimisation to improve conversion, engagement, retention, and transacti