Growth Operations - Campaign - Paytm Money

Paytm Money is building the next generation of wealth management and investment products for India. As a Growth, Process & Data Specialist at the, you will sit at the intersection of analytics, CRM, and growth strategy - owning the data infrastructure and intelligence layer that powers our user acquisition, engagement, and retention campaigns. This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams. Key Responsibilities - Own end-to-end campaign operations: campaign intake, requirement understanding, audience setup, communication configuration, QA, launch, monitoring and post-campaign closure • Translate growth / CRM briefs into clear execution plans covering audience, eligibility, triggers, journeys, channel, frequency, dependencies, timelines and success metrics • Manage campaign execution across CRM channels such as Push, WhatsApp, SMS, Email and in-app, using platforms such as CleverTap / Seller Panel or equivalent • Partner with Data / Analytics teams to define cohorts, segments, event logic and data requirements; ensure audience accuracy and campaign eligibility before launch • Establish rigorous campaign QA and governance covering copy, links, variables, deep links, targeting, suppression rules, frequency caps, scheduling and tracking • Own campaign calendars and operating rhythms, prioriti