PPSL - Growth Management - GM/AVP

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Role: We are looking for a strategic, data-driven Growth leader to drive UPI GMV and transaction growth across the Paytm ecosystem. The role will focus on increasing merchant transaction volumes, improving share of wallet, retaining high-value merchants and reducing churn through targeted, cohort-led growth strategies. The ideal candidate will combine strong growth and analytical thinking with expertise in experimentation, segmentation and lifecycle management to drive sustainable business outcomes at scale. Key Responsibilities: - UPI Growth: Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance. - High Value Merchant Retention: Identify and address declining activity among high-value merchants, focusing on retention, reactivation and reducing churn. - Share of Wallet and Market Share: Develop strategies to increase Paytm’s share of merchant transactions and strengthen market position. - Cohort led Growth: Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and