Lifecycle Marketing Manager
About the role
We're looking for a Lifecycle Marketing Manager to own email and SMS for our clients, from monthly planning and copywriting to building campaigns, managing automated flows, and reporting on results. You'll work directly with clients and our growth and creative teams to turn product launches, seasonal moments, and customer behavior into communications that drive purchases and keep customers coming back.
This is a hands-on role. You'll be responsible for the calendar and the work that gets it out the door: writing copy, building segments, checking links and offers, testing emails, and scheduling sends. You'll also own the ongoing improvement of lifecycle flows, using performance data and experiments to decide what to change next.
We're a small, growing team. Your responsibilities will grow and change with the company and you'll have an enormous impact on the business.
Primary responsibilities:
Own monthly email and SMS planning with clients. Build and maintain marketing calendars covering product launches, promotions, seasonal campaigns, and lifecycle priorities.
Lead regular client meetings to review results, agree on upcoming work, and resolve gaps in offers, inventory, assets
