Head of Media
Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now!
PeopleCert is looking for a strategic and commercially minded Head of Media to lead brand media strategy and planning across our global portfolio, including ITIL®, PRINCE2®, DevOps Institute® and LanguageCert®.
Combining strategic thinking with hands-on delivery, you will translate audience insights and business priorities into integrated media plans that build brand visibility, consideration and demand. You will work across functions to optimise investment and deliver measurable impact across B2B and B2C audiences, supporting the customer journey towards conversion.
As a Head of Media, your tasks will include the following:
- Develop and lead brand media strategies across digital and emerging channels, aligned with business objectives, priority audiences and markets.
- Own brand media planning and investment allocation across brands and markets to strengthen awareness, consideration and demand.
- Oversee brand campaign execution across paid social, programmatic, video and other relevant channels.
- Translate audience research, market trends and competitive intelligence into effective targeting a
