Demand Generation Manager

Location: Remote (Minimal Travel Required)  Division: Marketing  Classification: Exempt  Reports To: SVP of Marketing  We are seeking a performance- and data-driven Demand Generation Manager who thrives on measurable results, continuous optimization, and technical marketing excellence. In this role, you will design, execute, and optimize multi-channel campaigns that attract, engage, and convert higher education decision-makers.  You will be the HubSpot power user for marketing automation, reporting, and lead lifecycle management—ensuring that every campaign is tracked, analyzed, and improved. Working closely with sales, you’ll align marketing activities to pipeline goals, continuously test and refine strategies, and drive sustainable revenue growth.  If you have a growth mindset, love experimenting with new approaches, and want to see your work directly influence business outcomes, this is the role for you