Creative Strategist
About Phoebe
Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.
What you'll do
Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
Build and manage a pipeline of creators, clippers, and freelancers
Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
Launch and scale campaigns targeting nurses and caregivers for our talent agent product
Track performance obsessively and iterate fast based on what converts
Stay ahead of platform changes, trends, and formats before they're obvious
Who you are
You've run paid social or organic growth and have results to show
You understand direct response creative -
