Content Director, Paid Social Advertising

Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.

The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.

We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.

Job Overview

We are seeking a strategic, creative, and results-driven Content Director to lead the creative engine behind our paid social advertising across the portfolio, with a primary focus on Meta and TikTok. This leader will own the creative process from concept through final execution, ensuring content is built to drive customer acquisition and measured against CAC and ROAS. The role will lead our two Art Directors and, ultimately, our Creative Strategist, while also managing externa