Salesforce Practice Director | Commercial Banking & FINS SME

Own and grow Plative's Salesforce banking practice for mid-market and regional banks and credit unions. You'll be the face of banking in the market, shaping our offering, partnering with Salesforce, and helping win and shape complex deals. This is a senior, non-billable, industry-builder role with selective billable engagement on early flagship wins.

Go-to-Market and Revenue

• Define and refine Plative's Salesforce banking value proposition for mid-market and regional banks/credit unions. 
• Partner closely with Salesforce (AEs, RVPs, Industry teams) to create and execute joint account plans in the 300M to multi billion deposit range.
• Support strategic pursuits: discovery, visioning, exec-level pitches, solution storytelling, and deal shaping.
• Create and deliver thought leadership (POVs, webinars, events, content) that positions Plative as a specialist in commercial and retail banking.

Industry Strategy and Offerings

• Translate banking business drivers (commercial, business, retail, lending, treasury, payments) into Salesforce-led solutions and repeatable offerings.
• Define standard banking plays, reference architectures, and delivery patterns that can be scaled by the broader team.&