B2B Growth Marketer
About Us
Platzi is the largest technology school in the Hispanic world with over 7 million students and 4,000 companies trusting us to deliver effective online education. Our mission is to make Latin America a technology superpower. We do it by training companies and individuals in areas such as AI, Cybersecurity, English, Programming and Leadership.
As an industry leader, our presence is highlighted by our massive and fanatic community, extensive press coverage and a daily stream of success stories from students. We operate mostly remote, with key offices in Bogotá, Medellín and Mexico City.
Summary
You'll own B2B demand generation at Platzi as a hands-on individual contributor. Your job is to turn content, paid media and landing pages into company leads and measurable pipeline. You'll make LinkedIn our main channel to reach talent and learning leaders, and you'll shape how we experiment to grow faster.
Requirements
Responsibilities
- Own B2B social content, keeping LinkedIn 95% focused on business audiences.
- Plan, launch and optimize B2B paid campaigns on LinkedIn Ads and other channels.
- Build and improve landing pages that capture leads for Platzi's SaaS offering.
- Create an experimentation framework to test messaging, audiences, formats and pages.
- Track every piece of content and campaign through to sales opportunity
