Senior Field & Demand Generation Marketer
We are seeking an Atlanta-based, high-execution Senior Field & Demand Generation Marketer to own lead generation, demand capture, and activation support for PlayOn’s Advertising and Brand Partnerships team. Sitting embedded within our B2B Marketing Team, this role serves as the growth engine for our high-impact media properties, including MaxPreps, and key events, such as the Flag Football Showdown, and high school Game of the Week events.
You are a true full-stack B2B marketer: comfortable building automated outbound email campaigns in Pardot/HubSpot, executing targeted LinkedIn social pushes and targeted ads, surfacing customer success stories/case studies, and coordinating on-site event logistics and sponsor brand activations. Additionally, you will bridge our go-to-market efforts with public relations, collaborating with our internal communications team and external PR agency to maximize coverage for major sponsorship deals and marquee events.
In this role, you can expect to
Demand & Lead Generation (Email & Outbound)
- Campaign Execution: Design, launch, and optimize outbound email marketing campaigns targeting brand decision-makers (VPs/Directors of Marketing, Media Buyers, Field Marketers) across key brand verticals (sports per
