Posted 2mo ago•Dallas, TX
Paid Social Principal
principalOn-site (Dallas)Salary undisclosed
Required Skills
SQL
Job Description
We are PMG
PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.
What You Will Do
- Serve as the technical and strategic authority for paid social across enterprise client portfolios and internal teams.
- Develop full-funnel paid social strategies that align with broader marketing objectives and drive measurable business growth.
- Lead complex cross-platform initiatives across Meta, TikTok, Pinterest, LinkedIn, Snap, Reddit and emerging platforms.
- Design advanced testing roadmaps including incrementality studies, lift tests, attribution methodologies, creative experimentation, and AI-enabled optimization strategies.
- Partner with Analytics, Marketing Science, Creative, Product, Integrated Media team
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