Associate, Business & Competitive Intelligence

Position Summary:

 The Associate, Business and Competitive Intelligence is responsible for maintaining the quality, accuracy, and usability of Salesforce CRM data across designated accounts and contacts. This role serves as a key owner of account and contact criteria, ensuring records are consistently reviewed, corrected, enriched, and aligned to agreed business development standards. The position supports commercial growth by performing structured CRM updates, quality control checks against approved external platforms, and ongoing data hygiene activities that improve segmentation, targeting, reporting, and outreach readiness for the Business Development teams.

 Essential functions of the job include but are not limited to:

• Owns the ongoing maintenance, update, and quality control of Salesforce CRM account and contact records in line with defined Business Development data standards.
• Maintains and applies clear contact and account criteria, ensuring records are complete, correctly categorized, appropriately segmented, and aligned to commercial priorities.
• Performs regular QC of Salesforce data against approved external platforms and source materials to validate company status, contact accuracy, role relevance, account ownership, and other key CRM fields.
• Identifies, corrects, and prevents data-quality issues including du