Head of Professional FMCG

Our client, a major player in the FMCG sector is hiring a Head of Professional.

Role Purpose

Drive profitable growth across the professional food service channel by developing and executing B2B strategies for HoReCa, bakery & catering, professional hygiene and beverage segments. Build deep customer partnerships, deliver tailored solutions, and lead a specialist team to position the company as the preferred partner for food and beverage professionals.

The key responsibilities and tasks will include the following:

• Channel Strategy & Growth

Develop and Execute the Professional Foodservice Channel Strategy Across Horoeca, Bakery & Catering, And Beverage Segments; Identify New Business Opportunities and White-Space Accounts

• Key Account Development

Build And Maintain Strategic Relationships with Major Hotels, Restaurant Groups, Catering Companies, And Institutional Buyers; Negotiate Annual Contracts And Volume Agreements

• Solutions Selling

Lead A Consultative Selling Approach, Bundling Products  with Culinary Expertise, Menu Development Support, And Equipment Solutions to Create Value Beyond Price

• Culinary Engagement

Leverage The Culinary Dev