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Posted Yesterday•South Tangerang, South Tangerang City, Indonesia
Head of Marketing
LeadOn-site (South Tangerang)Salary undisclosed
Job Description
- Develop and execute integrated marketing strategies and annual plans aligned with corporate objectives and business targets across all business lines.
- Collaborate with business unit and sales leadership to develop go-to-market strategies for new and existing products and solutions.
- Manage and control the consolidated marketing budget across business lines to ensure effective resource allocation and measurable returns.
- Conduct market research, customer segmentation, and competitive analysis to identify market opportunities and inform marketing strategies.
- Develop demand generation and lead nurturing programs to generate qualified leads and support the sales funnel.
- Lead brand management, including brand architecture, visual identity, brand guidelines, value propositions, and key messaging across business lines and customer touchpoints.
- Oversee integrated marketing campaigns and content across digital, social media, website, SEO/SEM, email, advertising, and other relevant channels.
- Plan and execute events, exhibitions, webinars, product launches, and industry engagements to strengthen brand visibility, generate leads, and build customer relationships.
- Provide sales enablement materials and strategic marketing insights to support sales effectiveness and business growth.
- Develop and manage strategic partnerships and channel initiatives to expand market reach and monitor partner performance.
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