Assistant Manager - Trade Marketing

The Assistant Manager – Trade Marketing is responsible for developing and executing trade marketing strategies that drive awareness, demand, conversion, and commercial performance across Qiddiya's destinations, attractions, experiences, and campaigns. The role supports the creation of compelling consumer propositions, go-to-market plans, promotional campaigns, and partner activation programs to maximize visitation, revenue generation, and return on marketing investment.

Working closely with Destination Marketing, Commercial, Sales, Partnerships, Loyalty, Digital Marketing, and Operations teams, the role ensures marketing initiatives effectively reach target audiences and deliver measurable business outcomes.

Key Responsibilities

Trade Marketing Strategy & Execution

• Support the development and execution of trade marketing strategies aligned with business and destination objectives.
• Plan and execute marketing activities across trade partners, distributors, travel operators, ticketing platforms, and promotional channels.
• Develop trade activation plans to drive demand generation, lead conversion, and visitation growth.
• Ensure marketing programs effectively support seasonal campaigns, destination launches, events, and new product offerings.

Go-to-Market Planning

• Develop and execute integrated go-to-market plans for destination experiences, attractions, promotions, and new