Director - Place (District Placemaking & Theming)

Summary:

Lead the strategic direction and integration of placemaking and theming across assigned Qiddiya, translating city ambition into distinctive identities, compelling experiences and deliverable development outcomes.

The Director will establish district place visions, retain Qiddiya’s creative authorship and lead thematic development from early planning through design and delivery. Working directly with executive stakeholders, district leadership and multidisciplinary teams, the role will align masterplans, assets and public realm around a coherent place ambition, balancing creative quality with commercial value, operational viability and long-term legacy.

Key Responsibilities

District Strategy & Thematic Leadership:

· Lead place vision, narrative, positioning and thematic strategies across assigned districts, establishing clear priorities and experience objectives.

· Direct the development of internal thematic strategies, safeguarding Qiddiya’s authorship while guiding consultant interpretation and design expression.

· Embed placemaking within Master Plans and assets designs, ensuring district identity informs spatial planning, asset relationships, public realm and development decisions.

· Establish a coherent approach to thematic expression across district, m