Senior Manager - Product - Martech - Shared Capabilities
Qiddiya Digital is seeking an experienced Senior MarTech Products Specialist to take product ownership of MarTech capabilities across Qiddiya’s digital and marketing ecosystem.
The role will be responsible for translating Marketing, Digital, asset and business needs into clear MarTech capabilities, requirements, roadmaps and measurable outcomes. The role will work closely with MarTech Technical Lead, Engineering, Architecture, Data, CRM/GSC, Marketing, Experience Design, Delivery and vendor teams to ensure Qiddiya’s MarTech platforms are adopted, governed and continuously improved.
This role will help Qiddiya retain ownership of its MarTech roadmap, business requirements, platform decisions and operational knowledge, while ensuring vendor delivery remains transparent, measurable and aligned to Qiddiya priorities.
Key Responsibilities
- Lead demand intake and prioritisation for MarTech use cases across campaigns, journeys, personalisation, analytics, content lifecycle, paid media, social, DAM and publishing.
- Translate business, Marketing and asset requirements into clear MarTech capabilities, user journeys, business requirements, acceptance criteria and measurable outcomes.
- Own the MarTech product roadmap, priorities and backlog across Adobe Experience Cloud, AEM, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront, web and app analytics platforms such as GA4, and mobi
