Senior Specialist - Destination Strategy & Planning

The Senior Specialist, Destination Strategy & Planning, supports the development and execution of the destination's long-term strategy, operating model, and transformation initiatives. The role works closely with internal stakeholders and external partners to define strategic priorities, assess growth opportunities, develop business cases, and monitor the delivery of key initiatives that contribute to the destination's success.

Responsibilities

• Strategic Planning & Development
• Support the development and periodic refresh of the destination strategy, vision, and strategic objectives.
• Conduct market, tourism, and competitive analysis to identify growth opportunities and emerging trends.
• Develop strategic recommendations, business cases, and scenario analyses to inform executive decision-making.
• Support the creation of strategic roadmaps, implementation plans, and transformation initiatives.

• Transformation & Performance Management
• Drive strategy execution through initiative tracking, governance frameworks, and performance monitoring.
• Develop KPIs, performance dashboards, and reporting mechanisms to assess progress against strategic objectives.
• Support organizational transformation initiatives, operating model enhancements, and capability development programs.
• Identify risks, dependencies, and mitigation actions impacting strategic d