Growth Marketing Manager
About Us:
R.A.D® is a performance footwear company using innovation and creativity to unlock the euphoria of sport. Inspired by skateboarding and surfing, we blend cutting-edge performance with a distinctive aesthetic rooted in lifestyle subcultures. As an underdog in a field dominated by giants, we focus on authentic, credible brand-building that challenges the status quo, crafting a legacy step by step. Tuned For The Future.
Role overview:
We're bringing on a Growth Marketing Manager to own how R.A.D® scales paid media across the US and UK. This is a mid-level management/coordination role, not a hands-on execution role: our growth agency runs day-to-day platform work in Meta, Google and TikTok. You're the person who directs them, holds them to CAC and ROAS targets, and owns the measurement stack that tells us whether it's working. You'll sit between the agency, our in-house creative and brand team, and leadership, turning attribution and performance data into clear direction for everyone involved.
Agency Management Responsibilities:
- Act as the day-to-day client-side lead for our growth agency, spanning paid media across Meta, Google, TikTok and other paid social/search channels.
- Set and align on CAC and ROAS targets and budget pacing with the agency, and hold them accountable to it.
- Review and chal
