CRM Specialist

We're looking for someone who looks at a customer base and sees business opportunities before they're obvious — then goes all the way to execution. This is not a campaign operations role. It's a strategic seat for someone with sharp analytical skills, a consultant's mindset, and the hands-on ability to build and launch campaigns end-to-end. You'll own segmentation strategy, drive CRM recommendations to leadership, and actively use AI — not as a productivity hack, but as a core method to uncover clusters, deepen analyses, and build agents that create leverage across the team.

Responsibilities

• Own customer base segmentation and clustering strategies, connecting behavioral data to business outcomes.

• Act as an internal consultant: identify CRM opportunities proactively, structure hypotheses, and deliver clear recommendations.
• Execute campaigns end-to-end — strategy, segmentation, briefing, platform execution, and results analysis.
• Operate CRM platforms hands-on (CleverTap, Infobip, or similar): journeys, A/B tests, multichannel delivery.
• Use AI to build smarter clusters, run deeper analyses, and create agents that automate workflows and scale CRM capacity.
• Report on CRM KPIs and OKRs with a business-first lens — not just what happened, but what it means and what to do next.

Requirements

• 3–5 years in CRM, analytics, or data-driven strategy — f