Digital Marketing Specialist
Company Description
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11,000 people in 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
This role drives visibility, day-to-day excellence and performance of Red Bull’s owned digital channels, creating engaging and seamless consumer experiences across RedBull.com and Red Bull TV. The role manages communication plans, content operations, supports the development and optimization of digital projects, coordinates Red Bull TV live operations, and uses data, SEO/GEO and consumer insights to continuously improve performance. It also supports owned-channel technical operations and media distribution partnerships, working closely with internal teams, agencies and external partners to maximize the reach and impact of Red Bull content.
Job Description
Owned Channels & Communication
Manages day-to-day operations of RedBull.com and Red Bull TV
Manages the content agency in programming, publishing and featuring content across Owned Channels
Plans, executes, activates, tracks and reports on Owned Communications plans in close collaboration with cross-functional teams
Coordinates with the SEO agency to optimize content for search engines and generative/AI search
Drives distribution of Owned assets across paid and organic channels
Analyzes website health and performance, identifying optimization opportunities across site speed, user experience, engagement and retention
Monitors channel performance through analytics dashboards and turns insights into optimization actions
Digital Projects & Consumer Experience
Manages the development, optimization and activation of digital web/app projects, including event pages, web games and special landing pages
Develops and activates occasion and consumer activation pages in close collaboration with the Brand team
Uses analytics and platform capabilities to optimize performance and create seamless consumer journeys across digital touchpoints
Identifies opportunities to improve functionality, UX and overall consumer experience
Red Bull TV Live Operations
Coordinates internal teams, external partners and relevant stakeholders to ensure seamless delivery of live broadcasts on Red Bull TV
Executes live event operations and tracks, analyzes and reports on performance
Coordinates the creation and delivery of promotional assets for live events
Tracks and manages commentator and localization budgets
Owned Channels Technical Support
Monitors and helps improve the quality of owned-channel experiences by identifying and reporting issues such as 404 pages, broken links and other platform errors
Supports operational needs such as QR code creation, vanity URLs and redirects
Coordinates with relevant technical teams to resolve platform issues when needed
Media Partnerships Support
Supports the Owned Channels Manager in SVD and OTT platform distribution initiatives
Coordinates operational requirements and assets for distribution partnerships
Supports partnership implementation, tracking and reporting as required
Qualifications
Strong understanding of where consumers spend time digitally, how they consume content, and how to engage them through content tailored to their consumption behaviors
Experience in content commissioning, content management and CMS operations, and content distribution
Understanding of SEO and emerging GEO / AI search optimization practices is a strong plus
Experience or knowledge of UX, digital product development and web technologies is a plus
Experience in content distribution across digital and offline platforms
Experience in digital broadcasting, livestreaming, or web-based video platforms is a plus
Passion for the Red Bull brand, its content, and values, with an understanding of how media and digital experiences can drive brand love
Strong interest in industry trends, emerging platforms, and developments in digital tools and technologies
Tech-savvy, proactive, and passionate, with the ability to collaborate effectively in cross-functional teams and bring energy to the people around them
Experience within a large media, digital, entertainment, or marketing organization is a plus
