Paid Media Strategist | The Points Guy

This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

The Points Guy is seeking an experienced and analytically rigorous Paid Media Strategist to help drive acquisition goals within the Finserv and Travel sectors. This role will focus on managing paid search campaigns to drive core KPIs aligned with broader business objectives and unit economics. You’ll optimize campaigns to drive growth, communicate insights to internal stakeholders, and dive deep into performance data, visitor behavior, attribution models, and advanced analytics to inform testing strategy. This role offers the opportunity to collaborate cross-functionally with experts in the travel industry and own testing roadmaps that drive business impact and long-term growth.

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What You’ll Do:

• Own and optimize paid media campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Google Search and Microsoft Ads.
• Continuously analyze performan