GTM

We’re building Reflow, a workforce and workflow intelligence platform that helps teams understand and improve how work gets done. Partners light up after the first demo; now we need someone who can turn that spark into repeatable growth. You’ll own Reflow’s go-to-market engine: Strategy, execution, and everything in between.

What you’ll do

• Define and execute the go-to-market strategy across segments, channels, and pricing.

• Build and refine sales and onboarding funnels, shortening time-to-value from demo to deployment.

• Drive expansion, retention, and revenue growth through structured customer journeys and success programs.

• Partner with founders on positioning, messaging, and category creation — shaping how Reflow shows up in the market.

• Run experiments across outbound, inbound, and partner-led motions; find what scales.

• Develop and own the GTM playbook, from ICPs to touchpoints, success metrics, and process design.

• Collaborate with product and engineering to translate market feedback into roadmap priorities.

• Hire and lead future GTM roles (CS, sales, marketing) as the org