Director of Performance Marketing
Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
Relay's performance marketing team runs one of the most analytically sophisticated paid programs in the SMB fintech space — operating across paid search, paid social, affiliate, CTV, and direct mail with a $2-3M monthly budget. Your mission: make every dollar work harder, build the measurement infrastructure to prove it, and grow a team that can execute at the pace Relay moves.
What You'll Be Doing
Own Relay's full paid media portfolio — paid search, paid social, affiliate, CTV, linear TV, and direct mail. Set channel strategy, budget allocation, and performance targets across brand and performance objectives. Hold the team accountable to both.
Directly manage and develop a team of performance marketers, owning hiring, leveling, performance manag
