Performance Marketing Manager
Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
You'll join Relay as a Performance Marketing Manager, who runs one of the most analytically sophisticated paid programs in the SMB fintech space — operating across paid search, paid social, publisher, CTV, and direct mail with a $2-3M monthly budget. Your mission: keep Approvals growing while protecting the unit economics — the LTV-to-CAC relationship — that make every dollar of media spend defensible.
What You'll Be Doing
Own optimization and testing across paid search, YouTube, connected TV/TV and direct mail — continually reallocating budget based on Approvals and LTV:CAC signal, not just channel-level ROAS.
Manage our publisher channel, scaling and optimizing a portfolio of media partners to produce efficient quality approvals.
