Head of CRM & Loyalty
Releaf is the UK's leading medical cannabis clinic. A certified B Corp, with over 170 staff, we connect patients with specialist clinicians, streamline access to prescriptions, and support thousands of people across the UK. We're on a mission to rethink healthcare - making specialist medical care more accessible, more human, and more effective.
This is an exciting moment to join Releaf. We have strong product-market fit, a growing patient base, and ambitious international plans. We're now looking for a Head of CRM & Loyalty to own the full post-acquisition patient journey - keeping patients engaged, on treatment, and deriving real value from everything Releaf has to offer.
About the Role
You'll report directly to the Marketing Director and lead a team of 5: a CRM & Lifecycle Lead, a CRO Designer focused on acquisition, a UX Designer focused on retention and LTV, a CRO & Experimentation Lead, and a Patient Content Lead who owns patient-facing content across the account area.
You'll own Releaf's retention strategy end-to-end, from subscription and loyalty mechanics through to how we communicate and market the products that keep patients with us long-term.
This is a strategic role with commercial weight - you'll need to think clearly about patient lifetime value, move fast, and build strong relationships across Marketing, Clinical, Operations, and Patient Support.
What you’ll be doing:
