Marketing Specialist

Position Overview 

We are looking for a creative, strategic, and self-driven Marketing Specialist to manage and grow social media presence across a portfolio of brands — spanning both B2B and B2C audiences. This role is platform-heavy and creatively demanding, covering Instagram, Facebook, Substack, LinkedIn, and a TikTok channel that is just getting off the ground. 

This is not a role where you wait for a task list and execute it. We want someone who brings ideas to the table — who spots a trend, connects it to a brand opportunity, and presents it to the Marketing Manager before being asked. You will be a creative partner, not just an executor. Over time, this role is designed to grow into a more strategic function as you build familiarity with each brand and demonstrate your ability to think at a higher level. 

Key Responsibilities 

Social Media Management — Multi-Platform 

• Own day-to-day social media activity across Instagram, Facebook, Substack, LinkedIn, and TikTok for a portfolio of B2B and B2C brands 

• Plan, create, schedule, and publish content across all active platforms with consistency, quality, and brand-specific tone 

• Manage content calendars across multiple brands simultaneously, ensuring no platform goes dark and no deadline is missed 

• Adapt messaging and creative approach for each platform and audience — what