Senior Product Manager, Data Activation
Most product roles in AdTech hand you a roadmap and ask you to ship it. This one asks you to help shape what gets built, and how it makes money, then go build it.
At Resonate, we help enterprise brands understand not just who their customers are, but why they behave the way they do. That intelligence is only worth something if it reaches the platforms where our clients buy media and make decisions, packaged in a way the market actually wants to buy. You'll own the product that carries our data into DSPs, SSPs, walled gardens, CTV platforms, identity providers, and data platforms, and you'll shape how that offering is structured, packaged, and positioned so it grows.
You'll partner with our group VP on direction, then own the roadmap end-to-end from there. Strategy one minute, backlog and sprint the next, and you should want both. If you know how data really gets bought and sold on the open marketplaces, including the unwritten rules of how platforms classify and value data vendors, and you want to turn that into a product you own, keep reading.
What you'll be doing
- Shaping how our data offering is structured, packaged, and priced so it competes well in market, across both custom audiences and our syndicated offering, then turning that into what actually gets built
- Partnering with the group VP to shape the Data
