Consumer Engagement Manager

Job Summary:

The StriVectin Consumer Engagement Manager will develop and execute innovative influencer and organic social strategies that drive brand awareness, social media channel growth, community engagement and sales across priority brands in the Consumer Skincare portfolio.

• Reporting to: Sr. Consumer Engagement Manager
• Location:  Johnson City, TN

Responsibilities/Essential Duties:

• Partner with brand marketing, creative team, and other internal and external partners to develop best-in-class social media content that delivers on the brand’s unique tone of voice and positioning.
• Monitor trends in social media channels, tools, and metrics and appropriately apply that knowledge to increase social media and influencer campaign performance.
• Work closely with Consumer Engagement team through team brainstorming, communal ideation, and collaboration.
• Collaborate with internal and external partners on influencer selection. Support influencer campaigns through research, outreach and relationship building. Execute influencer campaigns, ensuring content aligns with brand messaging and KPIs.
• Manage content calendar and social media content